The RAR (Recommended Agency Register) mark is a symbol of excellence for design companies in the UK.

There are 30,000+ design and marketing companies in the UK but only 360 have achieved RAR status. A company will only achieve this status after an independent evaluation by the RAR assessing body. The fact we have achieved RAR status is testament to the quality of our work and high level of service that you won’t find with a lot of other local companies.

RAR surveyed several of School Identity’s key clients and asked them what they think about us in five important areas:

• Creativity and innovation
• Account management
• Value for money
• Strategic thinking
• Overall professionalism

Having scored well in every area, we were awarded Recommended Agency status. As the research was conducted confidentially with our clients we would like to take this opportunity to say a big thank you to all those who took part.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll be in touch.

Project Details
Kings Heath Primary School are extremely proud of their school and its place in the heart of the community. Everything they do is based on the highest expectations – of the children, the staff and the parents, of behaviour, commitment and endeavour. They believe that every child is unique and needs an individualised approach to their learning.

The Headteacher approached us to create a new Brand Identity for the school that echoed the school philosophy, as their current brand look and feel was very dated and out of touch.
What was needed now was a brand that could really start to communicate positivity and all the values the school holds dear going forward.

To control costs and to allow us to spread the budget out, we have phased the jobs into 4 distinct sections :

1. Logo Design
2. Staff Handbook
3. Prospectus
4. Website

Logo design and handbook are now complete and form the basis of the new look and feel. The prospectus and school website are in progress and will be complete in the coming months. The new look uses a vibrant colour palette and illustrations of children to reflect this new positive image, and creates a very modern feel that has been a hit with parents and children. Above all we have created an identity that is very flexible to the needs of the school, giving them an identity that everyone can be proud of.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch.

Our Top Ten Tips are:

• Start one small manageable area and then build gradually.
• Keep it simple and accessible for all users, including those with special needs — see what you can achieve without being over-ambitious.
• Use the functions that are unique to the web to make your pages easier to navigate and interesting to visitors — hyperlinks, graphics and small animations if they’re appropriate.
• Remember your audience.
• Enlist the help of others — children can take digital photos, for example, and write material for their own pages.
• Invite feedback on how others view your offerings.
• Review and update the site constantly — to ensure that you see your site as others see it.
• Remember issues such as copyright, plagiarism, child safety and privacy.
• Appoint a webkeeper to coordinate the efforts of everyone in the school and oversee the site’s content.

The primary curriculum is changing. Children’s learning needs to keep pace with our rapidly changing world. The curriculum is at the heart of government’s policies to raise standards and help all schools improve continuously. The new primary curriculum has been designed to prepare children for the opportunities and challenges they face in the 21st century.

The new curriculum is an integrated framework for learning. It provides breadth and balance as well as securing the fundamentals of literacy, numeracy and ICT capability. There is a strong emphasis on children’s personal development, including the development of learning and thinking skills, and personal, social and emotional skills.

The curriculum provides a powerful tool to tackle continuous schools improvement. It offers schools the flexibility to tailor learning to their children’s needs, interests and aspirations. The new curriculum recognises the importance of play-based and active learning in engaging children and helping them achieve a wide range of outcomes and make the best possible progress.

Project Details
Friars School are a school for 11 – 16 year old pupils with special educational needs based in Northamptonshire. They have recently been made a specialist sports college and hired me to design their new logo to reflect this change.

Key objectives for this project were that the new logo should look classic and established as well as showing what areas the school excels in. The new logo now has a very classic, very distinguished look, which perfectly communicates the schools key values. The icons in the crest show the school’s key areas of expertise.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch.

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Project Details
After working closely with The Grange School on their staff handbook, we were asked to design their new prospectus. The brief was for the document to be a more interesting and flexible piece than just a standard prospectus, so we designed a ‘pack’ that would be flexible to use for many situations.

Instead of a standard brochure design we went for a folder, inserts and a DVD. The reason for this was that if information had to be changed, it would only mean changing one insert at a time instead of reprinting a whole prospectus. The DVD was a means of showing life at The Grange School through more than just a standard prospectus. The 3 minute video manages to encapsulate the brand of the school completely and is the next best thing to actually visiting the school.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch.

Project Details
Phase One of the re-branding of Kings Heath Primary School in Northampton is now complete with the introduction of a new school logo. The school logo has just been launched with several other exciting areas of the brand identity, including uniforms, handbooks, signage, prospectus and website to be completed over the next few months.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch

Project Details
The Grange School is a caring community of children and adults working towards academic success and personal fulfilment. From nursery through to eleven years you provide a seamless educational progression with a happy atmosphere, where understanding, courtesy and recognition of the needs of others are encouraged.

They are very much a values based school and there was a need for them to communicate this to all your staff. There was currently nothing tangible that details these values and what The Grange School truly stands for. Their values lie at the very heart of the school but have never been communicated openly. There was now an opportunity to rectify this.

Our objective was to develop, design and deliver a School Values Brochure that was to be given to all staff. The brochure is engaging, memorable and impactful. It  also seamlessly integrates with the current brand. Our solution was to make the brochure very image heavy, this gave us a very direct route to communicate the key messaging. We also created the ‘think’ concept that headlines each page.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll will be in touch.